Wild And Stone

Sustainable Swaps That Are Truly Great. Yep.

Wild & Stone was founded in 2018 by Kat and Warren, after Kat was brushing her daughter's teeth one evening and realised — rather forcefully — that the plastic toothbrush in her hand was going to outlast everything else in the bathroom, possibly everything else in the house, and very likely end up in the ocean. The brand they built around that realisation operates on a simple, slightly stubborn conviction: sustainable alternatives to everyday plastic products should be just as beautiful as the things they are replacing. Not worthy. Not worthy-looking. Actually, genuinely nice. They support the Marine Conservation Society, reuse textile offcuts in production, and keep packaging recyclable throughout — the kind of details that, taken together, distinguish a brand that has thought about the whole picture from one that has thought about the bit on the front of the packet.

The range covers the everyday swaps that make plastic-free living genuinely achievable: bamboo toothbrushes for adults and children, reusable metal and bamboo drinking straws, beeswax wraps in multiple patterns, compostable dish cloths, organic cotton tea towels, plastic-free hair ties, and a steadily growing selection of bathroom, cleaning, and kitchen essentials. The real point of difference is that none of it announces itself as eco from across the room. The toothbrushes look like nice toothbrushes. The wraps look like the kind of thing you would actually want left out on a kitchen counter. Everything is sustainably sourced, fairly priced, and designed to complement a home rather than reform it — which is the better way around for getting people to actually use sustainable products in their daily lives, since a swap you find slightly attractive is one you will continue to make.

For more pieces that make plastic-free living a bit more pleasant, explore our Bathroom essentials and Kitchen & Dining collection. Discover brands chosen for how they operate through Sustainable Brands, Ethical Brands, and Shop by Purpose.