Bare Kind

Socks That Save Animals. Worn by People With Rather Good Values.

The humble sock is not, as a rule, considered a vehicle for positive change. Bare Kind would like a word about that. This brilliantly British brand has quietly built a rather compelling argument that what you put on your feet in the morning can, in fact, make a genuine difference — donating 10% of profits from every pair sold to charities protecting the very animals featured on them. Foxes, penguins, elephants, platypuses. Each pair has a cause. Each cause has a charity. It's a beautifully simple idea, done properly.

Sustainably made. Joyfully comfortable. Somewhat difficult to stop buying.

The socks themselves are crafted from sustainable bamboo — breathable, durable, and soft in a way that makes you slightly suspicious they can't possibly also be good for the planet. They can. Ethically produced, thoughtfully packaged, and available in a range of designs that manage to be both cheerful and tasteful, they make the kind of gift that people actually appreciate rather than politely relocate to a drawer. Explore more in our Charity & Giving Brands collection, or browse our full Sustainable Brands edit for further proof that shopping responsibly and shopping well are, as it turns out, the same thing.

Small steps. Rather large hearts. Excellent ankles optional.