Dainty London

From Cornish Shores to London Studios

Jade grew up in a Cornish fishing family with the Atlantic on her doorstep and the sea in her bones. She went on to become a Children's Heart Transplant Nurse Specialist at Great Ormond Street Hospital — and it was there, in the margins of an extraordinarily demanding career, that she taught herself jewellery making. What began as a creative escape became something altogether more serious when Jade realised the two worlds she inhabited — coastal heritage and London precision — were not so different after all. Dainty London was born from that realisation.

Handcrafted in London, with the ocean in every piece

Every piece is handcrafted in the brand's London and Essex workshops using recycled and responsibly sourced precious metals. The AÉRÅ Collection celebrates coastal and celestial themes; the Fine Jewellery Collection offers heirloom-quality pieces in Fairtrade solid gold and platinum; the Goddess Collection draws on Greek mythology; the 1763 Collection revisits Victorian ocean-inspired design with barnacle textures and wave-formed curves. Bespoke commissions are available throughout. The brand has been worn by Kylie Minogue and Emeli Sandé, featured in British Vogue, Tatler, The Telegraph and Forbes, and has won multiple UK Jewellery Awards including Online Retail Strategy of the Year 2024. Browse more jewellery artisans or explore our British makers collection.

Pioneering coastal luxury

Jade has positioned Dainty London as the pioneer of "coastal luxury" — the union of NHS precision, Cornish fishing heritage, and London sophistication. It shows in the detail of the work. Find the full collection alongside our women-led brands and our gifts for her edit.