Curated ethical marketplace backed by the founders of Brix + Bailey brings conscious shopping to independent brands that deserve to be found
Curated ethical marketplace backed by the founders of Brix + Bailey brings conscious shopping to independent brands that deserve to be found
LONDON, March 2026 — Sostter, a curated online marketplace for sustainable fashion and homeware, today announces its official launch, connecting conscious consumers with carefully selected independent brands and makers committed to ethical production, responsible materials, and lasting quality.
Sostter is founded by the team behind Brix + Bailey, the London and New York-based multi-brand marketplace that has spent over a decade championing independent fashion brands globally. Where Brix + Bailey curates the best of independent fashion, Sostter applies that same obsessive editorial eye specifically to brands doing things the right way — for people, for makers, and for the planet.
"We kept seeing brilliant independent makers getting lost in a sea of greenwash and fast fashion noise," said the Sostter founders. "Sostter exists to give them a proper home, and to give shoppers a destination they can actually trust."
Every brand on Sostter is individually reviewed for sustainability credentials, supply chain transparency, ethical production practices, and packaging. The result is a tightly edited marketplace where quality and conscience come as standard.
Sostter launches at www.sostter.pro, with new brands added on a rolling basis.